New Brunswick Climate Change Hub

Behavior Change and Community Based Social Marketing Workshop, with Dr. Doug McKenzie Mohr

November 1 , 2004 - St. Thomas University

.............................................................................................

On November 1st, the Hub held a workshop on Behavior Change and Community Based Social Marketing, with Dr. Doug McKenzie Mohr, at St. Thomas University, in Fredericton, NB. Over 65 participants attended, representing a wide range of community-level groups, business, and government.

Community-based social marketing draws upon research in the social sciences, and particularly psychology, that has identified a variety of effective “tools” for promoting behavior change.

To learn more about community-based social marketing (cbsm) and how it can be used to promote sustainable behavior see: McKenzie-Mohr, Doug & Smith, William (1999). Fostering sustainable behavior: An introduction to community based social marketing. Gabriola Island, B.C.: New Society. To order call New Society at (250) 247-9737 or order online at www.newsociety.com.

You may also wish to visit the community-based social marketing website at www.cbsm.com. The website features an online guide, searchable databases of articles, case studies and graphics related to fostering sustainable behavior as well as a discussion forum.

Dr. Doug McKenzie-Mohr delivers workshops and provides consulting services regarding the use of community-based social marketing. He can be reached at (506) 455-5061 or by email at dmm@cbsm.com.

View introductory presentation by Eddie Oldfield

View "Quick Reference: Community-Based Social Marketing" (PDF)
By Doug McKenzie-Mohr, Ph.D.
Environmental Psychologist